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Google AdWords Tutorials, 皇族电竞竞猜letters, Tools, Web Sites, and Blogs, Page 1

Google AdWords Tutorials and Tips

Just like my research for sx-science.cn's Google AdSense section, I was struck by the enormous volume of ridiculous websites with “how to get rich quick” schemes using . So I've weeded through all that to provide annotated links here to truly helpful Google AdWords tutorials, tools, and Web sites and blogs that cover AdWords. You'll find links to official Google AdWords information, tutorials, tips, AdWords optimizing tutorials, creating and optimizing landing pages, Google AdWords arbitrage help, click fraud tips, and helpful AdWords tools, such as Google Analytics, Google's keyword tool, and more.

Be sure to also see Tutorials, Articles on Marketing Copy, Content for Online Marketing via Internet Marketing, Online Marketing Tutorials皇族电竞竞猜 here at sx-science.cn. There you'll find helpful resources for creating effective content for landing pages and much more.

Also related within Web Site Resources: Web Site Optimization皇族电竞竞猜, covering how to speed optimize your site, improve page load times, improve Web site performance, and more.

Do you have suggestions, recommendations for helpful, insightful AdWords tutorials, information, AdWords tools, blogs, books, or other resources? Recommendations and suggestions are welcome and appreciated! We'll also provide credit to you with a link to your site, of course.


Helpful article/tutorial on what to avoid with your AdWords campaign management. Topics include: Long list of less than targeted keywords, Not identifying unique aspects of your product or service, Lack of keywords in your ad text, Directing users solely to your home page, Creation of single Ad Groups, Utilizing single campaigns, Using broad match only, Failure to optimize Ad Serving for your ads, Not tracking results, Entering the content network without modifying bids. [Article/tutorial dated 05/3/2006, by Tyler Huston, for .]

  • Blog post about Google AdWords adding a new report to “give AdWords advertisers the ability to see the exact sites their ads are displaying on within Google's content network. These Placement Performance reports will detail the domain, URL, impression, click, conversion and cost data for each site an ad appears on.” Explanations, screenshots, links to more information, comments. [Article/tutorial dated 06/12/2007, by Barry Schwartz, for .]

  • Pros and cons of Google's new feature to target search ads based on prior queries, also called “behavioral targeting” although Google apparently doesn't like that term for reasons also discussed in this insightful review. [Article/tutorial dated 07/31/2007, by Zachary Rodgers, for . hat tip: , aussiewebmaster, .]

  • Quite helpful information here. In addition to discussing the importance of screening affiliates, this article covers types of click fraud: Fraudulent and Fake Transactions, Parasites, Typosquatting, Copycats, Spammers, Other Signs. Also provides several links to helpful resources. [Article/tutorial dated 08/10/2005, by , for .]

  • Excellent write-up about the change to occur within a few weeks (from 08 August 2007) that impact the top placement of your ad. The change: “instead of using the actual CPC, Google will use the advertiser's maximum CPC, in the overall equation.” Check out this post for a helpful explanation, screenshots, links, and more. [Article/tutorial dated 08/08/2007, by Barry Schwartz, for .]
  • See also Internet Marketing, Online Marketing Articles and Tutorials for many more helpful marketing tips and tutorials here at sx-science.cn.

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    Topics covered in Part 1: Know your industry, Know your audience. Includes using Google's “to help understand how potential customers could be searching for your product or service” and to “gain a wealth of information and knowledge about your audience, from their geographic location to their referring links,” and more. [Article/tutorial dated 2/12/2007, by Feng, for .]

  • Topics covered in Part 2: Know YOur Website - site structure or sitemap, layout and design, ease of use. Know Your Goals - maximizing clicks, optimizing for ad performance, promoting brand awareness, maximizing ROI. [Article/tutorial dated 2/27/2007, by Feng, for .]

  • Topics covered in Part 3: Deciding between campaigns and ad groups, Deciding how to organize campaigns and ad groups. Provides ideas for common groups, too, such as products and services, brand names, Websites, geographic location, seasonal products and services, themes or functions. [Article/tutorial dated 3/19/2007, by Feng, for .]

  • Part 4 covers “how to use keywords to target your audience and how to stay competitive with others who are advertising in the same space. Specifically, she'll cover general keyword advice and formatting, core keywords, and keyword variations and modifiers.” [Article/tutorial dated 4/09/2007, by Feng, for .]

  • Part 5 provides help to “refine and target the keywords in your AdWords account for even more effective performance.” Topics covered: Keyword Length, Negative Keywords, Deleting Keywords. [Article/tutorial dated 4/24/2007, by Feng, for .]

  • Part 6 and the final tutorial in this series, provides suggestions on optimizing your ad text help achieve your campaign goals. Topics covered: Be descriptive; Use proper grammar, punctuation and capitalization; Let your account structure and keywords guide you; Filter out irrelevant or unqualified searches; Define a clear call to action; Test at least two versions of your ad text. [Article/tutorial dated 05/04/2007, by Feng, for .]

  • Google's explanation of how to go about this, including the use of the , , and more. [Website section: .]
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    The 5 steps discussed in this article/tutorial include: Run a Search Query Performance Report, Optimize your landing page, Track Your Conversions, Use the Website Optimizer tool, If advertising on the content network, be sure to run the Placement Performance report. Good tips here. [Article/tutorial dated 07/25/2007, by Helen Overland, for .]

  • Terrific article that goes step-by-step through the process of how to optimize Google AdWords ads. Also provides screenshots along the way as he continues to tweak and improve the CTR, conversion rates, etc. [Article/tutorial dated 07/16/2007, by randfish, for .]

  • How to overcome “hand-wringing and hair-pulling over actually writing an effective Google Pay-Per-Click Ad!” Article covers writing the headline, writing the description lines, entering the URL, and creating effective landing pages. [Article/tutorial dated 12/26/2006, by Laura Bergells, .]
  • Lower Cost & Increase Conversion of Your AdWords Ads
    Qualify your Google AdWords advertising leads to reduce click-through rate (CTR) and help direct only those most interested in your offer to your site with these insightful, helpful tips for optimizing Google AdWords ads, improving conversions, and reducing pay-per-click (PPC) advertising costs. [Article/tutorial by Karon Thackston, via sx-science.cn's Marketing Articles, Tutorials section.]

  • Wilson's article explains Google's free service with an optimization specialist. “Google won't do the work for you, but its specialists will take the time with you on a one-on-one basis to help you understand important features of their system.” Especially helpful for those fairly new to AdWords. [Article/tutorial dated 05/01/2007, by Dr. Ralph F. Wilson, .]

  • Discusses Google's Part 2 of their AdWords optimization article, , while bringing up the “the importance of a solid landing page with good calls to action and a straightforward enquiry / buying process” and three critical points to making that part successful. In other words, if you don't have great content, optimizing your AdWords ads may increase traffic but won't increase your sales or other goals. [Article/tutorial dated 02/28/2007, by Shane Quigley, for , .]
  • Top 12 Tips To Writing Effective Google AdWords Ads
    The top twelve tips for creating effective Google AdWords ads. “These tips will help you create ads that generate higher click through rates, and lower cost per click.” [Article/tutorial dated 07/30/2007, by Michael Wong, GoDefy.com, via sx-science.cn's Marketing Articles, Tutorials section.]

  • Develop several keyword-targeted Adwords campaigns as a market research platform, thus unlocking “three very important online marketing secrets about your website that will greatly enhance your long term success.” Covers finding the best keywords to attract visitors for your specific site, ad copywriting techniques that generate higher click-throughs, and landing page design and copy elements to yield optimal results. Fabulous insight and tips here. [Article/tutorial dated 02/27/2007, by Laura Bergells, .]
  • See also sx-science.cn's section, Marketing Copy, Content for Online Marketing: Tutorials, Articles on Writing, Editing for Marketing.

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    Google AdWords Arbitrage, AdWords Search Arbitrage

    See also Google AdSense Google AdSense Arbitrage here at sx-science.cn.


    Helpful information and definition from Wikipedia. Topics include: Conditions for arbitrage; Examples; Price convergence; Risks; Types of arbitrage: Merger arbitrage, Municipal bond arbitrage, Convertible bond arbitrage, Depository receipts, Regulatory arbitrage, Telecom arbitrage, Online advertising arbitrage; The debacle of Long-Term Capital Management. [Article/tutorial continually updated by . hat tip: , by .]

  • Helpful information about arbitrage and how it applies to Google AdSense and AdWords. Links to resources and more info, too. [Article/tutorial by Marziah Karch, , 皇族电竞竞猜.com.]

  • Section defining online advertising arbitrage via Wikipedia's definition. [Article/tutorial continually updated by .]
  • Articles, Tutorials on AdWords Arbitrage

    See also Google AdSense Google AdSense Arbitrage here at sx-science.cn.

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