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Google AdSense Tutorials, Tips

After researching quite a bit to understand and how to best implement and optimize AdSense contextual ads for several Web sites, I'm not at all surprised to see that a major key to generating revenue with AdSense contextual ads is the critical importance of interesting, keyword rich content and solid search engine optimization. Great content helps to draw visitors to your site, which in turn brings in the traffic to help your site generate revenue. Optimizing your site for AdSense helps AdSense serve appropriate contextual ads. SEO, SEM, of course, can help your site show up on the first page of search engine results. They all work together.

I was also struck by the tremendous volume of “how to get rich quick” schemes using Google AdSense. If you've done any 'Google AdSense' searches or other searches for how to monetize your website, you've already seen what I mean.

The good news is that the Google AdSense section below provides annotated links to truly helpful information about Google AdSense, monetizing your site using AdSense, and how to make money with AdSense. Within this section you'll find links to official Google AdSense information, tutorials on optimizing AdSense and your sites for maximum results, helpful AdSense tutorials, AdSense for blogs, AdSense arbitrage, AdSense case studies, AdSense tools, such as blocking MFAs (Made for AdSense sites) and ad tracking tools, online forums on AdSense, and Web sites and blogs that cover AdSense and other affiliate programs.

See also Search Engine Optimization (SEO), Search Engine Marketing (SEM) here at sx-science.cn.

Do you have suggestions, recommendations for helpful, insightful AdSense tutorials, information, AdSense tools, blogs, books, or other resources? Recommendations and suggestions are welcome and appreciated! We'll also thank you by adding a credit link to your site (only with your OK皇族电竞竞猜), of course.

皇族电竞竞猜On this page:

Google AdSense General Information, Tutorials

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Google's tutorial and guide on how to implement and use channels within AdSense. Topics covered: URL Channels: Creating URL Channels; Custom Channels: Creating Custom Channels; Generating Channel Reports. Editor note: Using channels can make a huge positive difference with optimizing your site for AdSense. Channels can help you see exactly what's working and what isn't and where. I use a combination of URL channels and custom channels to track my various ad placements and their URLs - it's a fabulous tool and easy to set up. [Article/tutorial via , .]

  • Google's short tutorial on their AdSense tags to use to emphasize specific areas of Web page content and also to ignore. Includes cautions about their use, too. [Article/tutorial by .]

  • Provides fairly general but helpful tips on the best places to add Google ads within your Web pages. Also includes a Web page “heat map” that illustrates ideal placements on a sample page layout. Here's , too. The darker orange colors represent the strongest performance and fade to lightest that represents the weakest performance. Note that each page is truly different, and it's important to fine tune your pages based on your site's unique content and visitors. [Article/tutorial by .]
  • For ad placements for forum sites along with a Forum Heat Map, see the section below, Optimizing AdSense for Forum Sites.

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    General Tutorials, Articles on AdSense Optimizing

    The annotated links in this section each cover the broad topic of optimizing AdSense, covering many areas. Following this section are sections on specific areas of optimization: ad formats / sizes, ad placement /locations, ad management, tracking ad clicks, optimizing content, keywords, using AdSense competitive ad filters, dramatic shifts up or down in AdSense earnings, optimizing forum sites, optimizing blogs皇族电竞竞猜, and more.

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    Tutorials, Tips on AdSense Ad Formats / Sizes, Ad Placement / Locations for Optimization

    Where should you place your ads? What sizes or formats earn the most money? How many ads should you have per page? These tutorials address these specific issues.

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    Creating a wide net, using software to track AdSense clicks and earnings granularly, keys to understanding how to profit from content, tracking earnings at keyphrase search level, manufacturing sitewide relevancy, tracking AdSense clickthrough stats, and more. Very helpful article. [Article/tutorial dated 06/01/2006, by Aaron Wall, [*note].]

  • “Manage your advertisement-codes without an ad-server - a few lines of code make your AdSense control a whole lot easier.” Hans explains how to use PHP includes to manage your AdSense ads, but he also explains why it matters so much to be able to manage your ads centrally using include files - not only ease of management but also the ability to easily rotate ads, change ads, and more. He includes PHP code samples, and CSS samples, too. He also writes about optimal ad placements and more. Very helpful article/tutorial. [Article/tutorial dated 02/15/2007, by Hans, for .]

  • Insight on using Google's own tools, using third party tools, and more. [Article/tutorial dated 01/31/2006, by Nick Wilson, for .]

  • How keeping a journal about the changes you make with your AdSense ads can help you track what's helping and what isn't helping for your AdSense ads and optimization. Good tips here. [Article/tutorial dated 06/25/2007, by Joel Comm, .]

  • Explains exit page strategy, the best exit page for AdSense ads. Editor note: A unique idea here that makes good sense. Well worth checking out. [Article/tutorial dated 07/02/2007, by KC, .]
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    Tutorials, Tips on Optimizing Content, Keywords to Optimize AdSense

    While some of the listings within Tutorials, Articles on AdSense Optimizing also cover content and keywords, these listings are specifically about this topic.

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    Tutorials, Tips on Using AdSense Competitive Ad Filters for Optimization

    While some of the listings within Tutorials, Articles on AdSense Optimizing also cover filtering ads, these listings are specifically about this topic. Should you filter out MFAs and low-paying ads in addition to competitors? Many feel it's worthwhile and increases their earnings, while some don't. See these articles and forum discussions to help you decide.

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    Explanation of AdSense 'smart pricing' with links to more info. Smart pricing may or may not be the cause of earnings drops, though. It's good to understand what it is, how it works, etc. [Article/tutorial dated 04/19/2005, by Darren Rowe, .]

  • Fantastic forum thread begins with an article on reasons for earnings to collapse with AdSense. Discussion follows with at least 131 posts with ideas and thoughts, findings and observations, and much more. Packed with helpful insight and information. [Forum thread beginning 03/05/2007 - ongoing, .]

  • Author's AdSense earnings plummetted, explanation, and email from AdSense team about what may have happened, smart pricing info, more. [Article/tutorial dated 08/13/2007, by .]

  • Blog post by Google AdSense team to dispel myths and misinformation about smart pricing and its impact on AdSense. [Article/tutorial dated 10/28/2005, by Suzie - AdSense Publisher Support, for (official AdSense blog).]

  • Google's announcement of smart pricing to AdWords customers. [Article/tutorial dated 04/2004, by .]

  • Blog post and links to other posts about what could be impacting AdSense earnings positively and negatively, such as PageRank changes, smart pricing, advertisers changing or dropping out at certain times of the month due to budget, increase in low-paying ads and MFA sites, and more. Author shows screenshot of his earnings and how they've drastically dropped, what can be done about it, and more. Interesting post. [Article/tutorial dated 10/16/2007, by Gaman, .]
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    Using as an ongoing forum site case study example, you'll find more helpful tips in this blog post from Google AdSense. Topics: The welcome box ad, the forum post ad, blending colors and breaking down borders, and improving ad relevance with . [Article/tutorial dated 07/26/2007, by Magnus Yang - AdSense Optimization Team, (official Google AdSense Blog).]

  • Helpful blog post on optimizing a forum site for AdSense. Great insight here, along with a showing the strongest placement through the weakest placement. Topics covered: the importance of ad format for multiple ad units; Display your ad units where repeat users will notice them; Place a leader board immediately after the last post; Use horizontal link units; Opt-in to image ads; Be sensitive to your forum community. [Article/tutorial dated 10/07/2005, by Sandra - AdSense Publisher Support, for (official Google AdSense Blog).]

  • Short concise tips on where, how to optimize your forum site for AdSense - AdSense placement tips with a welcome ad box and within forum posts, handling colors and borders. [Article/tutorial dated 07/27/2007, by Arnold Zafra, for .]
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    Detailed review of Google Audio ads by Goramba via Digital Point Forums. Good insight here and covers pros and cons, outcomes of the tests done with Google AdSense for Audio. Reviewer covers an outline of the process, ad creation, selecting areas to play your ad, final steps, actual tests and their outcomes, and overall opinions. [Forum thread dated 09/24/2007 via .]
    Helpful case study about improving your AdSense revenue by tweaking a bit - ad design blending with your site, ads closer to your content, a focused blog topic, HTML title element text, and more. [Article/tutorial dated 03/24/2006, by Darren Rowse, .]

  • Fabulous post that shares tips about an existing blog and how to optimize the current AdSense ad placements and why it matters. Helpful comments at the end of the post, too. Although dated August 2007, this information is just as true now... it's not outdated at all. [Article/tutorial dated 08/24/2005, by Darren Rowse, .]

  • Covers ad placement for the blog's homepage, individual blog entries, section targeting using AdSense channels, customizing ad colors. There are also 2 graphics that show different layout possibilities with AdSense ad placements. [Article/tutorial dated 01/30/2006, by Sandra Tsui - AdSense Publisher Support, for (official Google blog).]

  • Great tutorial here with Movable Type code snippets that shows you how to add AdSense (or other ads) to your blog posts. [Article/tutorial dated 04/27/2006, by Aaron Wall, [*note].]

  • Case study on , a popular blog by author Scott Hanselman. Shows before and after screenshots of AdSense ad placements on Scott's blog, pros and cons of existing ad placements, recommendations for improvements with explanations, and more. Good insight here. [Article/tutorial dated 11/23/2006, by Amit Agarwal, for .]

  • Great instructions and tips on how to use AdSense channels with . [Article/tutorial dated 07/14/2004, by John, .]

  • Blog post that discusses varying opinions about this issue as well as the author's opinion and reasons. [Article/tutorial dated 10/12/2007, by John Chow, .]

  • How a popular posts section can help your PPC earnings, including AdSense. [Article/tutorial dated 10/05/2007, by John Chow, .]
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    This tutorial gives helpful screenshots showing you exactly what to do to set up Google AdSense video units. See also the corresponding forum thread, . See also Google AdSense for Video above. [Article/tutorial dated 10/10/2007, by rustybrick, for .]

  • Interesting forum thread discussion on AdSense ads with YouTube Video. Tips, how it works, opinions abound. [Forum thread beginning 10/09/2007 - ongoing, .]
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    Google AdSense Arbitrage

    See also Google AdWords Google AdWords Search Arbitrage here at sx-science.cn.


    Helpful information and definition from Wikipedia. Topics include: Conditions for arbitrage; Examples; Price convergence; Risks; Types of arbitrage: Merger arbitrage, Municipal bond arbitrage, Convertible bond arbitrage, Depository receipts, Regulatory arbitrage, Telecom arbitrage, Online advertising arbitrage; The debacle of Long-Term Capital Management. [Article/tutorial continually updated by . hat tip: , by .]

  • Helpful information about arbitrage and how it applies to Google AdSense and AdWords. Links to resources and more info, too. [Article/tutorial by Marziah Karch, , 皇族电竞竞猜.com.]

  • Section defining online advertising arbitrage via Wikipedia's definition. [Article/tutorial continually updated by .]
  • Articles, Tutorials about AdSense Arbitrage

    See also Google AdWords Google AdWords Search Arbitrage here at sx-science.cn.

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    Google AdSense Click Fraud

    For more on click fraud, see also Online Marketing Tutorials Tutorials, Articles on Preventing Click Fraud, Pay-per-click Anti-fraud Strategies.

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    Part 1 of this 3-part case study introduces a brand new project site at the time of this first post, blog. Plans to write about how to create a site that's interesting for visitors, optimized for search engines, and optimized for AdSense. Plans and topics for the case study include: studying the markets and selecting topics, selecting the right blogging platform for the job, keywords in domain name - do they matter, sandboxing, geo-location issues, relying on quality content vs. link/publicity campaigns, search engine traffic vs. other sources of traffic, and ad positioning. Whether a brand new site or an existing site, this 3-part study can provide plenty of helpful insight. Part 2 gives a status update and search engine results after a few weeks and Part 3 gives plenty of helpful AdSense insight. Well worth the time to read all 3 parts of the case study and visit the project site for yourself. [Article/tutorial dated 04/08/2006, by 2k, for .]

  • Part 2 of this 3-part case study is written after the new blog site has been online a few weeks (see the part 1 description directly above). He's submitted the site to a few directories but has primarily relied on natural linking and the 10 or 11 articles written to that point - and the articles were written for interest to visitors while also targeting specific keyphrases for search engines and AdSense. Blog post also provides a spreadsheet screenshot showing the status of keyword phrases and search engines to that point and his thoughts about where things stand to that point. Helpful insight. See Part 3 for AdSense optimizing and insight, too (described directly below). [Article/tutorial dated 04/25/2006, by 2k, for .]

  • Part 3 of this 3-part case study, tutorial discusses methods to increase AdSense revenue for low traffic sites by utilizing limited assets more efficiently. The project site, , at the time of the post is about 2 months old, has about 150-200 unique visitors per month from search engines and about 300-400 unique visitors per month from other sources. Covers both theory and practice on:
    • how to improve the price per click factor, including insight on how to target content for specific high-paying keywords and how to write content for high quality, niche markets
    • how to improve click count, including insight on placing focus on ad positioning and writing content that attracts users in buyer mode
    [Article/tutorial dated 06/10/2006, by 2k, for .]

  • Three months after writing the initial post in this series, , 2k writes a follow-up that includes using the data collected about user behavior. Data is from Web server log files, a log of AdSense clicks, and information on how much each AdSense click generated. “When you take a combination of these and drill down from a specific angle, you get lots of valuable information - like what pages are the best performers in terms of clicks, what ROI each keyword has, etc. When looking at information like this, it doesn't take much imagination to find out new means and methods to make the site even more successful and profitable.” Helpful insight here. [Article/tutorial dated 09/23/2006, by 2k, for .]
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