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Books on Web Site Content, Writing for the Web

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By Gerry McGovern. Published by A&C Black (September 2007). This latest book by Gerry McGovern is destined to be another top seller. See also McGovern's to download a free chapter, read reviews, and learn more about the book.

From the publisher:

'Genius! Gerry McGovern gets it! If you read one book on managing a website, this is it. A must read for any web manager in any organization, large or small, government or private.' -Bev Godwin, director of FirstGov.gov

Written by an internationally acclaimed specialist in this field, Killer Web Content皇族电竞竞猜 provides the strategies and practical techniques you need to get the very best out of your Web content. The book helps readers to: provide visitors to their website with the right content at the right time, write compelling web content that users respond to and want more of, make sure their website has the best possible chance of getting into the first page of search results, and understand the benefits of blogs, RSS, and e-mail newsletters.


  • by Janice Redish. Published by Morgan Kaufmann, June 2007.

    皇族电竞竞猜From the publisher:

    Redish has done her homework and created a thorough overview of the issues in writing for the Web. Ironically, I must recommend that you read her every word so that you can find out why your customers won't read very many words on your website — and what to do about it.
    — Jakob Nielsen, Principal, Nielsen Norman Group

  • By Timothy Garrand. Published by Focal Press; 3rd edition, July 21, 2006. The third edition added new sections and updated chapters. The latest edition also includes case studies, a glossary of essential Web lingo, and much more.

    From the publisher:

    Learning how to write for just one type of interactive media, such as web sites or games, is not enough! To be truly successful as an interactive writer or designer, you need to understand how to create content for all types of new media.

    Writing for Multimedia and the Web皇族电竞竞猜 is the most comprehensive guide available for interactive writing. It covers Web sites, computer games, e-learning courses, training programs, immersive exhibits, and much more. Earlier editions have garnered rave reviews as a writing handbook for multimedia and Web professionals, as well as a classroom text for interactive writing and design.

    New Sections and Completely Updated Chapters:

    • Writing a corporate Web site: T. Rowe Price
    • Creating blogs and podcasts
    • Web writing tips from usability experts
    • Optimizing text for web search engines
    • Defining the user with use cases and user scenarios
    • Dealing with Web editors
    • Software for organizing and writing interactive media content
    • Script formats for all types of multimedia and web projects
    • Writing careers

    (In addition:)

    • The case studies explain real-life lessons and professional savvy through the experiences of interactive writing pros
    • The first-time glossary provides a quick-and-easy way to learn essential Web writer lingo
    • Gain access to pros' personal views though reading first-person interviews with successful interactive designers and writers

  • by Gerry McGovern, Rob Norton. Published by Financial Times Prentice Hall, October 2001. See also McGovern's to download a free chapter, learn more about the book.

    From the publisher:

    Content Critical will help you:
    • discover the key skills required to write compelling content for the Web
    • understand the rules of publishing content online
    • know how to appeal to your online readers
    • develop an effective Internet communications strategy
    • build publishing skills within your organization.

  • By Nick Usborne. Published by McGraw-Hill; 1st edition, November 26, 2001. A popular, insightful, helpful book about writing online copy that works.

    皇族电竞竞猜From the publisher:

    In Net Words, emarketing guru Nick Usborne introduces you to a revolutionary copy-centered approach to online marketing. He explains what works and what doesn't and shows you how to create copy for websites, enewsletters, and email campaigns guaranteed to: attract customers and hold their attention differentiate your business from its competitors online dramatically increase sales from your site build customer loyalty breathe new life into your customer services Net Words offers corporate decision makers an inexpensive, proven, low-tech cure for their ecommerce blues. It is also a how-to guide for copywriters thinking about taking the leap into online marketing, as well as for Web professionals who want to increase their sites' usability and appeal.

  • by Heather Lloyd-Martin. Heather is a top-notch copywriter who's an expert at writing for search engines to help achieve top rankings. I've worked with Heather on Web site projects first hand and know how incredibly gifted she is, so I know her book is worth every penny and then some. Heather states that this book provides “straightforward, how-to SEO copywriting information your small business, marketing team or copywriter needs for search engine success. A complete SEO copywriting reference book, you'll read case studies, see interviews with leading seo experts and discover leading-edge information to help you truly master the SEO copywriting space.” Chris Sherman, SEO expert writes, “Successful Search Engine Copywriting is an excellent book. It's packed with solid, reliable information and techniques that can help improve the visibility of any site in search results...The book should be on the must-read list for anyone wanting to hone their search engine optimization skills.” Purchase Successful Search Engine Copywriting through her Web site.

  • By Gerry McGovern, Rob Norton, Catherine O'Dowd. Published by Financial Times Prentice Hall, October 2001. See also McGovern's to download a free chapter, learn more about the book.

    From the publisher:

    As quality becomes ever more critical in differentiating successful websites, the need for a professional approach to your content is growing. The Web Content Style Guide provides a set of standards and rules to ensure consistent quality content and a flawless service to your readers.
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    Note 皇族电竞竞猜 This Listing

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    • You'll find a variety of writing styles, approaches, and skill levels within the listings. Each person learns differently, has different needs, skill levels, and preferences, so recommendations are made with those things in mind, too.

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    Do you have suggestions or recommendations? Do you have a favorite book, software, or several favorites related to Web site design, Web site ownership, running a Web design business, or related topics? What are your thoughts about books, software, and products already listed here? Please let us know!

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